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Mary Jo Bitner books & textbook

Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A.  Bitner, Mary Jo  Dwayne Gremler  

McGraw Hill /2017-03-13 Hardcover / 544 Pages
isbn-10: 0078112109 / isbn-13: 9780078112102
   

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Services Marketing: Integrating Customer Focus Across the Firm ISE

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler  8th edition (ISE)  

McGraw-Hill Education /2023T Paperback / 562 Pages
isbn-10: 1266287159 / isbn-13: 9781266287152
   

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Services Marketing: Integrating Customer Service Across the Firm 4e: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)

Wilson, Alan  Zeithaml, Valarie A.  Bitner, Mary Jo  Gremler Associate Professor of Marketing, Dwayne D.  

McGraw-Hill Education / Europe, Middle East & Africa /2020-10-07 Paperback
isbn-10: 1526847809 / isbn-13: 9781526847805
   

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Services Marketing: Integrating Customer Focus Across the Firm

Zeithaml, Valarie A.  Bitner, Mary Jo  Gremler, Dwayne D.  Mende, Martin  

McGraw Hill /2023-01-19 Hardcover / 560 Pages
isbn-10: 1260260526 / isbn-13: 9781260260526
   

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Services Marketing (6th Edition)

Zeithaml, Valerie  Bitner, Mary Jo  Gremler, Dwayne  

McGraw-Hill Education /2012-03-12 Hardcover / 672 Pages
isbn-10: 0078112052 / isbn-13: 9780078112058
   

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Connect Access Card For Services Marketing Integrating Customer Focus Across the Firm

Valarie A. Zeithaml  Mary Jo Bitner  Dwayne D. Gremler  Martin Mende  

McGraw Hill Learning /2023T Printed Access Code / 1 Pages
isbn-10: 1260564134 / isbn-13: 9781260564136
   

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Loose Leaf for Services Marketing

Zeithaml, Valarie A.  Bitner, Mary Jo  Gremler, Dwayne D.  

McGraw Hill /2017-03-13 Loose Leaf / 1088 Pages
isbn-10: 1259867013 / isbn-13: 9781259867019
   

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Services Marketing (5th Edition)

Valarie A. Zeithaml  Mary Jo Bitner  Dwayne Gremler  

McGraw-Hill/Irwin /2008-05-23 Hardcover / 736 Pages
isbn-10: 0073380938 / isbn-13: 9780073380933
   

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Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society)

Valarie A. Zeithaml  Stephen W. Brown  Mary Jo Bitner  Jim Salas  NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill  Kenan-Flagler Business School at the University of North Carolina  

Business Expert Press /2014-07-31 Paperback / 220 Pages
isbn-10: 1606497480 / isbn-13: 9781606497487
   

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Services Marketing (4th Edition)

Valarie A. Zeithaml  Mary Jo Bitner  Dwayne Gremler  

McGraw-Hill/Irwin /2005-05-02 Hardcover / 736 Pages
isbn-10: 0072961945 / isbn-13: 9780072961942
   

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