NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill books & textbook
Profiting From Services and Solutions: What Product-Centric Firms Need to Know (Service Systems and Innovations in Business and Society)
Valarie A. Zeithaml Stephen W. Brown Mary Jo Bitner Jim Salas NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill Kenan-Flagler Business School at the University of North Carolina
Business Expert Press /2014-07-31 Paperback / 220 Pages
isbn-10: 1606497480 / isbn-13: 9781606497487
