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Timothy L. Keiningham books & textbook

The Wallet Allocation Rule: Winning the Battle for Share

Keiningham, Timothy L.  Aksoy, Lerzan  Williams, Luke  Buoye, Alexander J.  

Wiley /2015-02-02 Hardcover / 240 Pages
isbn-10: 111903731X / isbn-13: 9781119037316
   

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The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success

Timothy L. Keiningham  Terry Vavra  

McGraw-Hill /2001-07-24 Hardcover / 208 Pages
isbn-10: 0658010042 / isbn-13: 9780658010040
   

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Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality

Rust, Roland T.  Zahorik, Anthony J.  Keiningham, Timothy L.  

Probus Professional Pub /1993T Hardcover / 225 Pages
isbn-10: 1557385475 / isbn-13: 9781557385475
   

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Why Loyalty Matters

Timothy L. Keiningham  

ProLibris Publishing Media Pvt.Ltd /2012-01-01 Paperback
isbn-10: 938163923X / isbn-13: 9789381639238
   

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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Lerzan Aksoy  Timothy L. Keiningham  David Bejou  

The Haworth Press /2008-02-28 Hardcover / 136 Pages
isbn-10: 0789038021 / isbn-13: 9780789038029
   

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Loyalty Myths: Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

Keiningham, Timothy L.  Vavra, Terry G.  Aksoy, Lerzan  Wallard, Henri  

Wiley /2005-09-15 Paperback / 272 Pages
isbn-10: 0471743151 / isbn-13: 9780471743156
   

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The Wallet Allocation Rule: Winning the Battle for Share by Timothy L. Keiningham (2015-02-02)

Timothy L. Keiningham  

Wiley /1755-01-01 Hardcover

   

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Service Marketing

Rust, Roland T.  Zahorik, Anthony J.  Keiningham, Timothy L.  

HarperCollins /1996T Hardcover / 508 Pages
isbn-10: 0673991458 / isbn-13: 9780673991454
   

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