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Rust, Roland T. books & textbook

The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy

Rust, Roland T.  Huang, Ming-Hui  

Palgrave Macmillan /2021-01-19 Paperback / 196 Pages
isbn-10: 3030529762 / isbn-13: 9783030529765
   

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Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality

Rust, Roland T.  Zahorik, Anthony J.  Keiningham, Timothy L.  

Probus Professional Pub /1993T Hardcover / 225 Pages
isbn-10: 1557385475 / isbn-13: 9781557385475
   

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Handbook of Service Marketing Research (Research Handbooks in Business and Management series)

Rust, Roland T.  Huang, Ming-Hui  

Edward Elgar Publishing /2015-09-04 Paperback / 640 Pages
isbn-10: 1783472014 / isbn-13: 9781783472017
   

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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy by Roland Rust (2000-06-27)

Roland T. Rust  

Free Press /1729-01-01 Hardcover

   

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Driving Customer Equity (Korean Edition)

Roland T. Rust  

Knowledge Workshop /2006-06-10 Paperback

   

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Customer Equity Management by Roland T. Rust (2004-12-03)

Roland T. Rust  

Wharton School Pub / Mass Market Paperback

   

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Service Marketing by Roland T. Rust (1996-03-03)

Roland T. Rust  

Harpercollins / Hardcover

   

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Handbook of Service Marketing Research (Elgar Original Reference) by Roland T. Rust (2014-04-28)

Roland T. Rust  

Edward Elgar Pub / Hardcover

   

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Service Quality: New Directions in Theory and Practice

Rust, Roland T.  Oliver, Richard L.  

SAGE Publications, Inc /1993-12-07 Paperback / 294 Pages
isbn-10: 0803949200 / isbn-13: 9780803949201
   

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E-Service: New Directions in Theory and Practice

Rust, Roland T.  Kannan, P.K.  

Routledge /2002-07-31 Paperback / 350 Pages
isbn-10: 0765608073 / isbn-13: 9780765608079
   

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