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David Bejou books & textbook

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Lerzan Aksoy  Timothy L. Keiningham  David Bejou  

The Haworth Press /2008-02-28 Hardcover / 136 Pages
isbn-10: 0789038021 / isbn-13: 9780789038029
   

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Customer Lifetime Value

Bejou, David  Keningham, Timothy L.  Aksoy, Lerzan  

Routledge /2006-12-01 Paperback / 156 Pages
isbn-10: 0789034360 / isbn-13: 9780789034366
   

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The Future of Relationship Marketing

Bejou, David  Palmer, Adrian  

Routledge /2006-06-08 Paperback / 138 Pages
isbn-10: 0789031620 / isbn-13: 9780789031624
   

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Internal Relationship Management (Journal of Relationship Marketing Monographic Separates)

Hartline, Michael D.  Bejou, David  

Routledge /2004-11-29 Paperback / 118 Pages
isbn-10: 0789024616 / isbn-13: 9780789024619
   

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Internal Relationship Management: Linking Human Resources to Marketing Performance (Journal of Relationship Marketing)

Hartline, Michael D  Bejou, David  

Routledge /2004-12-08 Hardcover / 124 Pages
isbn-10: 0789024608 / isbn-13: 9780789024602
   

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