Kardes, Frank R books & textbook
Consumer Behavior and Managerial Decision Making
Prentice Hall /1998T Hardcover / 505 Pages
isbn-10: 0321001990 / isbn-13: 9780321001993
Handbook of Consumer Psychology (Marketing and Consumer Psychology)
Curtis P. Haugtvedt Paul M. Herr Frank R. Kardes
Routledge /2008-02-08 Hardcover / 1296 Pages
isbn-10: 080585603X / isbn-13: 9780805856033
Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology) (Advertising and Consumer Psychology Series)
Kardes, Frank R. Herr, Paul M. Nantel, Jacques
Psychology Press /2015-05-08 Paperback / 414 Pages
isbn-10: 1138875953 / isbn-13: 9781138875951
Consumer Behavior: Science and Practice by Cronley Cline Kardes (2011-01-01)
Cengage India (2011-01-01) / Paperback
Consumer Behavior, 2Nd Edition
Frank R. Kardes Maria Cronley Thomas Cline
CENGAGE INDIA /2015-01-01 Paperback
isbn-10: 9386668521 / isbn-13: 9789386668523
A nonreactive measure of inferential beliefs
Kardes, Frank R Sloan School of Management, .
Ulan Press /2012-10-28 Paperback / 34 Pages
Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Salience, of Consequences on Attitudes and Memory (Classic Reprint)
Forgotten Books /2012-06-12 Paperback / 54 Pages
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (Foundations and Trends(r) in Marketing)
Iacobucci Dr, Professor Dawn Popvich, Deidre L Bakamitsos, Georgios a Posavac, Steven S Kardes, Frank R
Now Publishers /2015-12-30 Paperback / 106 Pages
isbn-10: 160198913X / isbn-13: 9781601989130
Advances in Consumer Research (23)
Assn for Consumer Research /1996-06T Hardcover
isbn-10: 0915552361 / isbn-13: 9780915552368
Advances in Consumer Research: 22
Assn for Consumer Research /1995-12-01 Hardcover / 769 Pages
isbn-10: 0915552345 / isbn-13: 9780915552344
