Curtis P. Haugtvedt books & textbook
Handbook of Consumer Psychology (Marketing and Consumer Psychology)
Curtis P. Haugtvedt Paul M. Herr Frank R. Kardes
Routledge /2008-02-08 Hardcover / 1296 Pages
isbn-10: 080585603X / isbn-13: 9780805856033
Consumer Psychology in a Social Media World
Haugtvedt, Curtis P. Yalch, Richard F. Dimofte, Claudiu V.
Routledge /2015-10-05 Paperback / 306 Pages
isbn-10: 0765646943 / isbn-13: 9780765646941
Diversity in Advertising: Broadening the Scope of Research Directions (Advertising and Consumer Psychology)
Williams, Jerome D. Lee, Wei-Na Haugtvedt, Curtis P.
Psychology Press /2004-02-23 Hardcover / 472 Pages
isbn-10: 0805847944 / isbn-13: 9780805847949
Online Consumer Psychology (Advertising and Consumer Psychology)
Machleit, Karen A. Yalch, Richard Haugtvedt, Curtis P.
Routledge /2005-02-24 Paperback / 574 Pages
isbn-10: 0805851550 / isbn-13: 9780805851557
