Posavac, Steven S books & textbook
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis (Foundations and Trends(r) in Marketing)
Iacobucci Dr, Professor Dawn Popvich, Deidre L Bakamitsos, Georgios a Posavac, Steven S Kardes, Frank R
Now Publishers /2015-12-30 Paperback / 106 Pages
isbn-10: 160198913X / isbn-13: 9781601989130
Cracking the Code: Leveraging Consumer Psychology to Drive Profitability
Routledge /2012-01-17 Paperback / 336 Pages
isbn-10: 0765629658 / isbn-13: 9780765629654
