Howard R. Moskowitz Ph.D books & textbook
Selling Blue Elephants: How to Make Great Products that People Want BEFORE They Even Know They Want Them (paperback)
Moskowitz Ph.D, Howard R. Gofman, Alex
FT Press /2007-04-11 Paperback / 252 Pages
isbn-10: 0133381641 / isbn-13: 9780133381641
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them . by Moskowitz Ph.D Howard R. Gofman Alex (2007-04-21) Hardcover
Financial Times/ Prentice Hall; 1 edition (11 April 2007) / Hardcover
