Gofman, Alex books & textbook
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them .
Moskowitz, Howard R. Gofman, Alex
Pearson P T R /2007T Hardcover / 252 Pages
isbn-10: 0136136680 / isbn-13: 9780136136682
Premium by Design: How to Understand, Design and Market High End Products
Routledge /2011-03-08 Hardcover / 334 Pages
isbn-10: 1409418901 / isbn-13: 9781409418900
Vendiendo elefantes azules
Gestión 2000 /2008-02-12 Paperback / 320 Pages
isbn-10: 8496612848 / isbn-13: 9788496612846
Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation
LAP LAMBERT Academic Publishing /2010-07-22 Paperback / 228 Pages
isbn-10: 3838387686 / isbn-13: 9783838387680
Let's make "products in the mind" manufacturing laboratory of Dr. Moskowitz! (2008) ISBN: 4862760201 [Japanese Import]
Howard R Moskowitz; Alex Gofman; Noriko Watanabe
Tōkyō : Eiji Shuppan, 2008. /2008-05-01 Tankobon Softcover
isbn-10: 4862760201 / isbn-13: 9784862760203
