Bejou, David books & textbook
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Lerzan Aksoy Timothy L. Keiningham David Bejou
The Haworth Press /2008-02-28 Hardcover / 136 Pages
isbn-10: 0789038021 / isbn-13: 9780789038029
Customer Lifetime Value
Bejou, David Keningham, Timothy L. Aksoy, Lerzan
Routledge /2006-12-01 Paperback / 156 Pages
isbn-10: 0789034360 / isbn-13: 9780789034366
The Future of Relationship Marketing
Routledge /2006-06-08 Paperback / 138 Pages
isbn-10: 0789031620 / isbn-13: 9780789031624
Internal Relationship Management (Journal of Relationship Marketing Monographic Separates)
Hartline, Michael D. Bejou, David
Routledge /2004-11-29 Paperback / 118 Pages
isbn-10: 0789024616 / isbn-13: 9780789024619
Internal Relationship Management: Linking Human Resources to Marketing Performance (Journal of Relationship Marketing)
Hartline, Michael D Bejou, David
Routledge /2004-12-08 Hardcover / 124 Pages
isbn-10: 0789024608 / isbn-13: 9780789024602
