Wieringa, Jaap E. books & textbook
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)
Leeflang, Peter S.H. Wieringa, Jaap E. Bijmolt, Tammo H.A. Pauwels, Koen H.
Springer /2016-08-23 Paperback / 422 Pages
isbn-10: 1493940872 / isbn-13: 9781493940875
Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C. Kooge, Edwin Walk, Natasha Wieringa, Jaap E.
Routledge /2021-11-08 Paperback / 336 Pages
isbn-10: 0367819791 / isbn-13: 9780367819798
Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)
Leeflang, Peter S. H. Wieringa, Jaap E. Bijmolt, Tammo H.A Pauwels, Koen H.
Springer /2017-09-06 Hardcover / 743 Pages
isbn-10: 331953467X / isbn-13: 9783319534671
