Verhoef, Peter C. books & textbook
Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C. Kooge, Edwin Walk, Natasha Wieringa, Jaap E.
Routledge /2021-11-08 Paperback / 336 Pages
isbn-10: 0367819791 / isbn-13: 9780367819798
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
Verhoef, Peter C. Kooge, Edwin Walk, Natasha
Routledge /2016-01-08 Paperback / 338 Pages
isbn-10: 1138837970 / isbn-13: 9781138837973
Customer Value Management: Some Reflections and Future Trends (Nordrhein Westfälische Akademie Der Wissenschafte - Ingenieur- Und Wirtschaftswissenschaften) (German Edition)
Brill Schoningh /2012-03-05 Paperback
isbn-10: 3506775502 / isbn-13: 9783506775504
Multichannel Retailing: A Review and Research Agenda (Foundations and Trends(r) in Marketing)
Liu, Huan Verhoef, Peter C Lobschat, Lara
Now Publishers /2018-12-19 Paperback / 92 Pages
isbn-10: 1680834940 / isbn-13: 9781680834949
Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)
Beke, Frank T Eggers, Felix Verhoef, Peter C
Now Publishers /2018-07-16 Paperback / 86 Pages
isbn-10: 1680834428 / isbn-13: 9781680834420
A Research Agenda for Digital Transformation: Multidisciplinary Perspectives (Elgar Research Agendas)
Dong, John Q. Verhoef, Peter C.
Edward Elgar Publishing /2024-09-10 Hardcover / 370 Pages
isbn-10: 1035306425 / isbn-13: 9781035306428
Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Bijmolt, Tammo H. a. Dorotic, Matilda Verhoef, Peter C.
Now Publishers Inc /2011-11-14 Paperback / 80 Pages
isbn-10: 1601985002 / isbn-13: 9781601985002
