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Van Bruggen, Gerrit books & textbook

Marketing Management Support Systems: Principles, Tools, and Implementation (International Series in Quantitative Marketing)

Wierenga, Berend  van Bruggen, Gerrit  

Springer /2012-10-12 Paperback / 355 Pages
isbn-10: 1461370760 / isbn-13: 9781461370765
   

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The Rise of Mobile Marketing: A Decade of Research in Review (Foundations and Trends(r) in Marketing)

Aydin-Gokgoz, Zeynep  Ataman, M Berk  Van Bruggen, Gerrit  

Now Publishers /2022-11-17 Paperback / 98 Pages
isbn-10: 1638280983 / isbn-13: 9781638280989
   

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Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems

Van Bruggen, Gerrit H.  Wierenga, Berend  Bruggen, Gerrit H.  

Now Publishers Inc /2010-07-16 Paperback / 138 Pages
isbn-10: 1601983689 / isbn-13: 9781601983688
   

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