Steenkamp, Jan Benedict E.M books & textbook
Private Label Strategy: How to Meet the Store Brand Challenge
Kumar, Nirmalya Steenkamp, Jan-Benedict E.M
Harvard Business Review Press /2007-02-13 Hardcover / 288 Pages
isbn-10: 1422101673 / isbn-13: 9781422101674
Agricultural Marketing and Consumer Behavior in a Changing World
Wierenga, Berend van Tilburg, Aad Grunert, Klaus Günter Steenkamp, Jan-Benedict E.M. Wedel, Michel
Springer /2012-09-30 Paperback / 327 Pages
isbn-10: 1461378796 / isbn-13: 9781461378792
Agricultural Marketing and Consumer Behavior in a Changing World
Wierenga, Berend van Tilburg, Aad Grunert, Klaus Günter Steenkamp, Jan-Benedict E.M. Wedel, Michel
Springer /1997-02-28 Hardcover / 327 Pages
isbn-10: 0792398564 / isbn-13: 9780792398561
Brand Breakout: How Emerging Market Brands Will Go Global
Kumar, Nirmalya Steenkamp, Jan-Benedict E.M
Palgrave Macmillan /2013-06-13 Hardcover / 272 Pages
isbn-10: 1137276614 / isbn-13: 9781137276612
