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Wedel, Michel books & textbook

Agricultural Marketing and Consumer Behavior in a Changing World

Wierenga, Berend  van Tilburg, Aad  Grunert, Klaus Günter  Steenkamp, Jan-Benedict E.M.  Wedel, Michel  

Springer /2012-09-30 Paperback / 327 Pages
isbn-10: 1461378796 / isbn-13: 9781461378792
   

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Market Segmentation: Conceptual and Methodological Foundations (International Series in Quantitative Marketing, 8)

Wedel, Michel  Kamakura, Wagner A.  

Kluwer Academic Publishers /2000-12-31 Hardcover / 382 Pages
isbn-10: 0792386353 / isbn-13: 9780792386353
   

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Agricultural Marketing and Consumer Behavior in a Changing World

Wierenga, Berend  van Tilburg, Aad  Grunert, Klaus Günter  Steenkamp, Jan-Benedict E.M.  Wedel, Michel  

Springer /1997-02-28 Hardcover / 327 Pages
isbn-10: 0792398564 / isbn-13: 9780792398561
   

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Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)

S.H. Leeflang, Peter  R. Wittink, Dick  Wedel, Michel  A. Naert, Philippe  

Springer /2000-02-29 Paperback / 661 Pages
isbn-10: 079237813X / isbn-13: 9780792378136
   

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Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)

Wedel, Michel  Pieters, Rik  

Psychology Press /2007-09-19 Hardcover / 320 Pages
isbn-10: 0805862927 / isbn-13: 9780805862928
   

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Eye Tracking for Visual Marketing (Foundations and Trends(R) in Marketing)

Wedel, Michel  Pieters, Rik  

Now Publishers Inc /2008-08-18 Paperback / 104 Pages

   

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