Rao, Vithala R books & textbook
Handbook of Pricing Research in Marketing (Research Handbooks in Business and Management series)
Edward Elgar Publishing /2010-11-30 Paperback / 616 Pages
isbn-10: 1849804419 / isbn-13: 9781849804417
Applied Conjoint Analysis
Springer /2016-09-03 Paperback / 404 Pages
isbn-10: 3662502313 / isbn-13: 9783662502310
Analysis for Strategic Marketing
Rao, Vithala R. Steckel, Joel H.
Addison Wesley Longman, Inc. /1998-08-20 Paperback / 514 Pages
isbn-10: 0321001982 / isbn-13: 9780321001986
Methods for Causal Inference in Marketing (Foundations and Trends(r) in Marketing)
Now Publishers /2024-07-11 Paperback / 150 Pages
isbn-10: 1638283427 / isbn-13: 9781638283423
Advanced Introduction to Pricing Strategy and Analytics (Elgar Advanced Introductions series)
Edward Elgar Publishing /2023-01-10 Hardcover / 320 Pages
isbn-10: 1788110072 / isbn-13: 9781788110075
Choosing the Right Target: Relative preferences for resource similarity and complementarity in acquisition choice
Yu, Yu Rao, Vithala R. Umashankar, Nita
LAP LAMBERT Academic Publishing /2017-06-02 Paperback / 60 Pages
isbn-10: 3330072180 / isbn-13: 9783330072183
The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Rao, Vithala R. Steckel, Joel H.
McGraw-Hill /1995-09-01 Hardcover / 250 Pages
isbn-10: 1557385394 / isbn-13: 9781557385390
Applied Multidimensional Scaling: A Comparison of Approaches and Algorithms (Editors' Series in Marketing)
Green, Paul E.;Rao, Vithala R.
Holt, Rinehart and Winston /1972T Hardcover / 292 Pages
isbn-10: 0030802717 / isbn-13: 9780030802713
