ISBN 1557385394 books & textbook
The New Science of Marketing: State-of-the-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future
Rao, Vithala R. Steckel, Joel H.
McGraw-Hill /1995-09-01 Hardcover / 250 Pages
isbn-10: 1557385394 / isbn-13: 9781557385390