Priester, Joseph books & textbook
Brand Attachment: Construct, Consequences and Causes (Foundations and Trends(r) in Marketing)
Park, C Whan McInnis, Deborah J Priester, Joseph
Now Publishers /2008-01-12 Paperback / 52 Pages
isbn-10: 1601981007 / isbn-13: 9781601981004
Handbook of Brand Relationships
MacInnis, Deborah J. Park, C. Whan Priester, Joseph W.
Routledge /2009-10-15 Hardcover / 446 Pages
isbn-10: 0765623579 / isbn-13: 9780765623577
The Social Psychology of Consumer Behaviour (Applying Social Psychology)
Bagozzi, Richard Gurhan-Canli, Zynep Priester, Joseph
Open University Press /2002-10T Paperback / 224 Pages
isbn-10: 0335207227 / isbn-13: 9780335207220
