Park, C. Whan books & textbook
Brand Admiration: Building A Business People Love
Park, C. Whan MacInnis, Deborah J. Eisingerich, Andreas B. Weiss, Allen M.
Wiley /2016-10-03 Hardcover / 288 Pages
isbn-10: 1119308062 / isbn-13: 9781119308065
品牌崇拜：打造受人爱戴的商业帝国
【美】帕克(C. Whan Park 朴忠焕) 【美】黛博拉?麦金尼斯(Deborah MacInnis) 等 新华书店北美网
华夏出版社 /2019T Paperback
Brand Attachment: Construct, Consequences and Causes (Foundations and Trends(r) in Marketing)
Park, C Whan McInnis, Deborah J Priester, Joseph
Now Publishers /2008-01-12 Paperback / 52 Pages
isbn-10: 1601981007 / isbn-13: 9781601981004
Handbook of Brand Relationships
MacInnis, Deborah J. Park, C. Whan Priester, Joseph W.
Routledge /2009-10-15 Hardcover / 446 Pages
isbn-10: 0765623579 / isbn-13: 9780765623577
Marketing Management
Harcourt School /1987-01-01 Hardcover / 656 Pages
isbn-10: 0030055989 / isbn-13: 9780030055980
