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Peter C. Krieg books & textbook

Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense

Clancy, Kevin J.  Krieg, Peter C.  

Free Press /2000-12-04 Hardcover / 350 Pages
isbn-10: 0684855550 / isbn-13: 9780684855554
   

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Market New Products Successfully: Using Simulated Test Market Technology

Kevin J. Clancy  Peter C. Krieg  Marianne McGarry Wolf  

Lexington Books /2006-02-02 Hardcover / 368 Pages
isbn-10: 0739111795 / isbn-13: 9780739111796
   

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Simulated Test Marketing: Technology for Launching Successful New Products

Clancy, Kevin J.  Krieg, Peter C.  Wolf, Marianne McGarry  

Lexington Books /2002-12-28 Paperback / 320 Pages
isbn-10: 073910425X / isbn-13: 9780739104255
   

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