Marianne McGarry Wolf books & textbook
Market New Products Successfully: Using Simulated Test Market Technology
Kevin J. Clancy Peter C. Krieg Marianne McGarry Wolf
Lexington Books /2006-02-02 Hardcover / 368 Pages
isbn-10: 0739111795 / isbn-13: 9780739111796
Simulated Test Marketing: Technology for Launching Successful New Products
Clancy, Kevin J. Krieg, Peter C. Wolf, Marianne McGarry
Lexington Books /2002-12-28 Paperback / 320 Pages
isbn-10: 073910425X / isbn-13: 9780739104255
