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Moorman, Christine books & textbook

Strategic Market Management (Strategic Market Managment)

Aaker, David A.  Moorman, Christine  

Wiley /2023-11-14 Paperback / 480 Pages
isbn-10: 1119802865 / isbn-13: 9781119802860
   

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Strategic Market Management (Strategic Market Managment)

Aaker, David A.  Moorman, Christine  

Wiley /2017-09-18 Paperback / 400 Pages
isbn-10: 1119392209 / isbn-13: 9781119392200
   

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Strategy from the Outside In: Profiting from Customer Value

Day, George S.  Moorman, Christine  

McGraw Hill /2010-07-23 Hardcover / 320 Pages
isbn-10: 0071742298 / isbn-13: 9780071742290
   

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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))

Christine Moorman and Donald R. Lehmann eds.  

Marketing Science Institute /2004-08-01 Paperback / 292 Pages
isbn-10: 0965711447 / isbn-13: 9780965711449
   

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Customer Data and Privacy: The Insights You Need from Harvard Business Review (HBR Insights Series)

Review, Harvard Business  Morey, Timothy  Burt, Andrew  Moorman, Christine  Redman, Thomas C.  

Harvard Business Review Press /2020-09-22 Paperback / 176 Pages
isbn-10: 1633699862 / isbn-13: 9781633699861
   

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Strategy from the Outside In: Profiting from Customer Value by Day (2010-08-01)

George S. Day Christine Moorman  

McGraw-Hill Professional; edition (2010-08-01) / Hardcover

   

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Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management series)

Palmatier, Robert W.  Moorman, Christine  Lee, Ju-Yeon  

Edward Elgar Publishing /2019-08-30 Hardcover / 368 Pages
isbn-10: 1788113594 / isbn-13: 9781788113595
   

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Strategic Market Management, Evaluation Copy

Aaker, David A.  Moorman, Christine  

Wiley /2022-08-30 Paperback
isbn-10: 1119802903 / isbn-13: 9781119802907
   

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