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Maklan, Stan books & textbook

Customer Relationship Management

Prior, Daniel D.  Buttle, Francis  Maklan, Stan  

Routledge /2024-01-23 Paperback / 372 Pages
isbn-10: 1032247444 / isbn-13: 9781032247441
   

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Customer Relationship Management: Concepts and Technologies

Buttle, Francis  Maklan, Stan  

Routledge /2015-02-02 Paperback / 426 Pages
isbn-10: 1138789836 / isbn-13: 9781138789838
   

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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

McDonald, Malcolm  Mouncey, Peter  Maklan Dr, Stan  

Kogan Page /2014-10-28 Paperback / 328 Pages
isbn-10: 0749468971 / isbn-13: 9780749468972
   

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Competing On Value -

Stan Maklan -  

Pitman Publishing - /1998T Hardcover

   

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Customer Relationship Management: Perspectives from The Marketplace

Knox, Simon  Payne, Adrian  Ryals, Lynette  Maklan, Stan  Peppard, Joe  

Routledge /2002-10-29 Hardcover / 320 Pages
isbn-10: 0750656778 / isbn-13: 9780750656771
   

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Customer Relationship Management: The Business Case for CRM (The Cranfield School of Management Research Reports)

Simon Knox  Stan Maklan  

Financial Times Prentice Hall /2000-06-27 Paperback / 144 Pages
isbn-10: 0273650696 / isbn-13: 9780273650690
   

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Customer Relationship Management: Concepts and Technologies

Buttle, Francis  Maklan, Stan  

Routledge /2019-05-09 Hardcover / 468 Pages
isbn-10: 1138498262 / isbn-13: 9781138498266
   

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