Mouncey, Peter books & textbook
Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
McDonald, Malcolm Mouncey, Peter
Kogan Page /2009-07-28 Hardcover / 304 Pages
isbn-10: 0749453869 / isbn-13: 9780749453862
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
McDonald, Malcolm Mouncey, Peter Maklan Dr, Stan
Kogan Page /2014-10-28 Paperback / 328 Pages
isbn-10: 0749468971 / isbn-13: 9780749468972
Marketing de Resultado
CAMPUS - GRUPO ELSEVIER /2011-01-01 Paperback
isbn-10: 853523621X / isbn-13: 9788535236217
Market Research Best Practice: 30 Visions for the Future
ESOMAR Mouncey, Peter Wimmer, Frank
Wiley /2007-04-02 Hardcover / 720 Pages
isbn-10: 0470065273 / isbn-13: 9780470065273
