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Liozu, Stephan M. books & textbook

Pricing Strategy Implementation: Translating Pricing Strategy into Results

Hinterhuber, Andreas  Liozu, Stephan M.  

Routledge /2019-08-08 Paperback / 166 Pages
isbn-10: 1138332178 / isbn-13: 9781138332171
   

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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value

Liozu, Stephan M.  

Value Innoruption Advisors Publishing /2016-08-02 Paperback / 256 Pages
isbn-10: 1945815000 / isbn-13: 9781945815003
   

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Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers

Liozu, Stephan M.  Ulaga, Wolfgang  

Value Innoruption Advisors Publishing /2018-08-21 Paperback / 294 Pages
isbn-10: 1945815043 / isbn-13: 9781945815041
   

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Digital Pricing Strategy

Liozu, Stephan M.  Hinterhuber, Andreas  

Routledge /2023-06-27 Paperback / 340 Pages
isbn-10: 1032127724 / isbn-13: 9781032127729
   

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Value-based Pricing: 12 Lessons to Make Your Transformation Successful

Liozu Ph.D., Stephan M.  

Independently published /2024-08-02 Paperback / 239 Pages

   

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The Industrial Subscription Economy: A Practical Guide to Designing, Pricing, and Scaling Your Industrial Subscription

Liozu, Stephan M.  

Value Innoruption Advisors Publishing /2021-12-31 Paperback / 344 Pages
isbn-10: 1945815108 / isbn-13: 9781945815102
   

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Monetizing and Pricing Sustainability (Implement Consulting Group Edition): Beyond Good Intentions: Transform Your Go-to-Market for Sustainable Impact

Liozu, Stephan M.  Cros, Fabien  

Independently published /2023-11-29 Paperback / 352 Pages

   

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Pricing--The New CEO Imperative: A Book from the Pricing Profession to the C-Suite

Liozu, Stephan M.  

Value Innoruption Advisors Publishing /2021-06-10 Paperback / 488 Pages
isbn-10: 1945815086 / isbn-13: 9781945815089
   

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The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

Liozu, Stephan M.  

Stanford University Press /2015-04-29 Hardcover / 235 Pages
isbn-10: 080478874X / isbn-13: 9780804788748
   

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B2G Pricing: Best Practices in Business-to-Government Pricing Strategies

Liozu, Stephan M.  

Value Innoruption Advisors Publishing /2020-07-18 Paperback / 416 Pages
isbn-10: 194581506X / isbn-13: 9781945815065
   

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