Ulaga, Wolfgang books & textbook
Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
Kowalkowski, Christian Ulaga, Wolfgang
Service Strategy Press /2017-03-29 Paperback / 324 Pages
isbn-10: 069281910X / isbn-13: 9780692819104
Monetizing Data: A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers
Liozu, Stephan M. Ulaga, Wolfgang
Value Innoruption Advisors Publishing /2018-08-21 Paperback / 294 Pages
isbn-10: 1945815043 / isbn-13: 9781945815041
Le Business Model des services: Des produits aux services dans le marché du B to B.
Karsenti, Gérald Ulaga, Wolfgang
ORGANISATION /2010-11-25 Paperback / 288 Pages
isbn-10: 221254815X / isbn-13: 9782212548150
Introduction au management de la valeur - Théories et pratiques: Théories et pratiques
Jokung, Octave Arrègle, Jean-Luc Ulaga, Wolfgang Rongé, Yves de
DUNOD /2001-11-05 Paperback / 272 Pages
isbn-10: 2100049941 / isbn-13: 9782100049943
