Lichtenthal, David books & textbook
1990 Ama Winter Educators' Conference "Marketing Theory and Applications"
Lichtenthal, David Spekman, Robert E.
Amer Marketing Assn /1990-04-28 Paperback / 283 Pages
isbn-10: 0877572054 / isbn-13: 9780877572053
Transforming New Technologies into Cash Flow: Creating Market-Focused Strategic Paths for Business-to-Business Companies (Foundation Series in Business Marketing)
Lichtenthal, J David More, Roger
Routledge /2006-03-14 Hardcover / 260 Pages
isbn-10: 0789030209 / isbn-13: 9780789030207
Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)
Plank, Richard E Reid, David A Lichtenthal, J David
Routledge /2003-12-18 Paperback / 312 Pages
isbn-10: 0789023121 / isbn-13: 9780789023124
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Routledge /2020-07-25 Paperback / 318 Pages
isbn-10: 0789001322 / isbn-13: 9780789001320
