Lichtenthal, J David books & textbook
Transforming New Technologies into Cash Flow: Creating Market-Focused Strategic Paths for Business-to-Business Companies (Foundation Series in Business Marketing)
Lichtenthal, J David More, Roger
Routledge /2006-03-14 Hardcover / 260 Pages
isbn-10: 0789030209 / isbn-13: 9780789030207
Fundamentals of Business Marketing Research (The Foundation Series in Business Marketing)
Plank, Richard E Reid, David A Lichtenthal, J David
Routledge /2003-12-18 Paperback / 312 Pages
isbn-10: 0789023121 / isbn-13: 9780789023124
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Routledge /2020-07-25 Paperback / 318 Pages
isbn-10: 0789001322 / isbn-13: 9780789001320
