Levitt, Theordore books & textbook
HBR's 10 Must Reads on Strategic Marketing
Clayton M. Christensen Theordore Levitt Philip Kotler Fred Reichheld
Harvard Business Review Press /2013-04-02 Paperback / 224 Pages
isbn-10: 1422189880 / isbn-13: 9781422189887
Marketing Myopia (Harvard Business Review Classics)
Harvard Business Review Press /2008-06-16 Paperback / 104 Pages
isbn-10: 1422126013 / isbn-13: 9781422126011
