Karel Jan Alsem books & textbook
Brand Positioning: Connecting Marketing Strategy and Communications
Kostelijk, Erik Alsem, Karel Jan
Routledge /2020-02-13 Hardcover / 254 Pages
isbn-10: 036725011X / isbn-13: 9780367250119
Strategic Marketing Planning
Routledge /2023-11-01 Paperback / 478 Pages
isbn-10: 103246383X / isbn-13: 9781032463834
Applied Strategic Marketing
Routledge /2019-03-05 Paperback / 424 Pages
isbn-10: 1138332089 / isbn-13: 9781138332089
Strategic Marketing : A Practical Approach
Karel Jan Alsem Dick R. Wittink
McGraw-Hill Higher Education /2006-01-01 Paperback / 416 Pages
isbn-10: 0071244174 / isbn-13: 9780071244176
