Kappert, Cees books & textbook
Brands & Advertising: How advertising effectiveness influences brand equity
Franzen, Giep Kappert, Cees Schuring, Reint Jan Goessens, Cindy Hoogerbrugge, Mary Vogel, Marnix Hoogerbrugge, Mary Schuring, Reint Jan Vogel, Marnix Kappert, Cees Goessens, Cindy Franzen, Giep
NTC Publications /1999-01-01 Paperback / 400 Pages
isbn-10: 1841160423 / isbn-13: 9781841160429