Franzen, Giep books & textbook
The Mental World of Brands
NTC Publications /2001-04-01 Paperback / 488 Pages
isbn-10: 1841160814 / isbn-13: 9781841160818
The Science and Art of Branding
Franzen, Giep Moriarty, Sandra E.
Routledge /2008-10-01 Paperback / 588 Pages
isbn-10: 0765617919 / isbn-13: 9780765617910
Advertising Effectiveness
NTC Publications /1994-01-01 Hardcover
isbn-10: 1870562887 / isbn-13: 9781870562881
Brands & Advertising: How advertising effectiveness influences brand equity
Franzen, Giep Kappert, Cees Schuring, Reint Jan Goessens, Cindy Hoogerbrugge, Mary Vogel, Marnix Hoogerbrugge, Mary Schuring, Reint Jan Vogel, Marnix Kappert, Cees Goessens, Cindy Franzen, Giep
NTC Publications /1999-01-01 Paperback / 400 Pages
isbn-10: 1841160423 / isbn-13: 9781841160429
