Hanssens, Dominique M. books & textbook
Empirical Generalizations about Marketing Impact (Marketing Science Institute (MSI) Relevant Knowledge Series)
Marketing Science Institute /2009-04-01 Paperback / 103 Pages
isbn-10: 0982387709 / isbn-13: 9780982387702
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L.
Springer /2003-01-31 Paperback / 516 Pages
isbn-10: 1402073682 / isbn-13: 9781402073687
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management series)
Mizik, Natalie Hanssens, Dominique M.
Edward Elgar Publishing /2018-03-20 Hardcover / 712 Pages
isbn-10: 178471674X / isbn-13: 9781784716745
Market Response Models: Econometric and Time Series Analysis (International Series in Quantitative Marketing, 12)
Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L.
Springer /2001-03-31 Hardcover / 516 Pages
isbn-10: 0792378261 / isbn-13: 9780792378266
Marketing and Firm Value (Foundations and Trends(r) in Marketing)
Srinivasan, Shuba Hanssens, Dominique M
Now Publishers /2022-07-06 Paperback / 94 Pages
isbn-10: 1638280444 / isbn-13: 9781638280446
LONG-TERM IMPACT OF MARKETING: A COMPENDIUM
World Scientific Publishing Co Pte Ltd /2018-06-16 Hardcover / 656 Pages
isbn-10: 9813229799 / isbn-13: 9789813229792
Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
Villanueva, Julian Hanssens, Dominique M.
Now Pub /2007-03-22 Paperback / 112 Pages
isbn-10: 1601980108 / isbn-13: 9781601980106
