Gerald Zaltman books & textbook
How Customers Think: Essential Insights into the Mind of the Market
Harvard Business School Press /2003-02-21 Hardcover / 323 Pages
isbn-10: 1578518261 / isbn-13: 9781578518265
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Zaltman, Gerald Zaltman, Lindsay H.
Harvard Business Review Press /2008-04-01 Hardcover / 230 Pages
isbn-10: 1422121151 / isbn-13: 9781422121153
Innovations and Organizations
Gerald Zaltman Robert Duncan Jonny Holbek
Wiley /1973-09-14 Hardcover / 212 Pages
isbn-10: 047198129X / isbn-13: 9780471981299
UNLOCKED: Keys to Improve Your Thinking
Independently published /2018-06-19 Paperback / 150 Pages
isbn-10: 1983184195 / isbn-13: 9781983184192
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Barabba, Vincent Zaltman, Gerald
Harvard Business School Pr /1990T Hardcover / 294 Pages
isbn-10: 0875842410 / isbn-13: 9780875842417
Strategies for planned change
Wiley /1977T Paperback / 404 Pages
isbn-10: 0471981311 / isbn-13: 9780471981312
Dans la tête du client : Ce que les neurosciences disent au marketing de Gerald Zaltman,Michel Edéry (Traduction) ( 17 juin 2004 )
Paperback
O Afinal Que Os Clientes Querem?
FisicalBook /2003-01-01 Paperback
isbn-10: 8535212272 / isbn-13: 9788535212273
Marketing Metaphoria(Chinese Edition)
[ MEI ] JIE LA ER · SA ER TE MAN ( Gerald Zaltman ) , LIN SAI · SA ER TE MAN ( Lindsay H. Zaltman )
Zhejiang People's Publishing House /2014-03-01 Paperback
isbn-10: 7213059645 / isbn-13: 9787213059643
Pazarlama Metaforlari
Mediacat Yayincilik /2017-01-01 Paperback
isbn-10: 6054584936 / isbn-13: 9786054584932
