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Zaltman, Lindsay H. books & textbook

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Zaltman, Gerald  Zaltman, Lindsay H.  

Harvard Business Review Press /2008-04-01 Hardcover / 230 Pages
isbn-10: 1422121151 / isbn-13: 9781422121153
   

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Marketing Metaphoria(Chinese Edition)

[ MEI ] JIE LA ER · SA ER TE MAN ( Gerald Zaltman ) , LIN SAI · SA ER TE MAN ( Lindsay H. Zaltman )  

Zhejiang People's Publishing House /2014-03-01 Paperback
isbn-10: 7213059645 / isbn-13: 9787213059643
   

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