David A. Aaker books & textbook
Building Strong Brands
Simon & Schuster UK /2010T Paperback / 400 Pages
isbn-10: 1849830401 / isbn-13: 9781849830409
Aaker on Branding: 20 Principles That Drive Success
Morgan James Publishing /2014-07-15 Paperback / 220 Pages
isbn-10: 1614488320 / isbn-13: 9781614488323
Managing Brand Equity
Free Press /1991-09-09 Hardcover / 299 Pages
isbn-10: 0029001013 / isbn-13: 9780029001011
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
Morgan James Publishing /2018-03-06 Paperback / 190 Pages
isbn-10: 1683506111 / isbn-13: 9781683506119
From Fargo to the World of Brands: My Story So Far
Wheatmark, Inc. /2005-11-15 Paperback / 509 Pages
isbn-10: 1587364956 / isbn-13: 9781587364952
The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
Morgan James Publishing /2022-10-04 Paperback / 260 Pages
isbn-10: 1631959883 / isbn-13: 9781631959882
Developing Business Strategies
Wiley /2001-08-27 Hardcover / 352 Pages
isbn-10: 0471064114 / isbn-13: 9780471064114
Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)
Moser, Ted Bloom, Charlotte Akhtar, Omar Aaker, David
Emerald Publishing Limited /2023-12-10 Paperback / 376 Pages
isbn-10: 1804553018 / isbn-13: 9781804553015
Strategic Market Management (Strategic Market Managment)
Aaker, David A. Moorman, Christine
Wiley /2017-09-18 Paperback / 400 Pages
isbn-10: 1119392209 / isbn-13: 9781119392200
Strategic Market Management
Wiley /2009-12-30 Paperback / 352 Pages
isbn-10: 0470317248 / isbn-13: 9780470317242
