Yalch, Richard books & textbook
Consumer Psychology in a Social Media World
Haugtvedt, Curtis P. Yalch, Richard F. Dimofte, Claudiu V.
Routledge /2015-10-05 Paperback / 306 Pages
isbn-10: 0765646943 / isbn-13: 9780765646941
Online Consumer Psychology (Advertising and Consumer Psychology)
Machleit, Karen A. Yalch, Richard Haugtvedt, Curtis P.
Routledge /2005-02-24 Paperback / 574 Pages
isbn-10: 0805851550 / isbn-13: 9780805851557
