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Bearden, William O. books & textbook

Scaling Procedures: Issues and Applications

Netemeyer, Richard G.  Bearden, William O.  Sharma, Subhash  

SAGE Publications, Inc /2003-03-12 Paperback / 224 Pages
isbn-10: 0761920277 / isbn-13: 9780761920274
   

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)

Bearden, William O.  Netemeyer, Richard G.  Haws, Kelly  

SAGE Publications, Inc /2010-12-10 Hardcover / 624 Pages
isbn-10: 1412980186 / isbn-13: 9781412980180
   

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Marketing: Principles & Perspectives. William Bearden, Thomas Ingram, Raymond Laforge by William O. Bearden (2006-09-01)

William O. Bearden  

McGraw-Hill Education; 5th edition (2006-09-01) /1656-01-01 Mass Market Paperback

   

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Marketing: Principles and Perspectives: 5th (Fifth) Edition

Raymond W LaForge William O. Bearden  

McGraw-Hill Companies, The / Paperback

   

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Marketing: Principles and Perspectives

Laforge, Raymond W.  Bearden, William O.  Ingram, Thomas N.  Ingram, Thomas  Bearden, William  LaForge, Raymond  

McGraw-Hill College /1997-08-01 Hardcover / 615 Pages
isbn-10: 0256269076 / isbn-13: 9780256269079
   

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Marketing: Principles and Perspectives Loose Leaf

Bearden, William O  Ingram, Thomas N  LaForge, Raymond W  

McGraw-Hill/Irwin /1997-09-01 Hardcover / 600 Pages
isbn-10: 0256218978 / isbn-13: 9780256218978
   

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Marketing: Principles And Perspectives

Bearden, William O.  Ingram, Thomas N.  Laforge, Raymond W.  

Irwin Professional Pub /2005T Paperback / 588 Pages
isbn-10: 007322569X / isbn-13: 9780073225692
   

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Marketing: Principles and Perspectives

William O. Bearden  

Irwin/McGraw-Hill /2005T Hardcover / 588 Pages
isbn-10: 0073101206 / isbn-13: 9780073101200
   

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Business Week Edition to accompany Marketing

Bearden, William O.  Ingram, Thomas N.  Laforge, Raymond W.  

McGraw-Hill College /1998-07-01 Hardcover
isbn-10: 0072896825 / isbn-13: 9780072896824
   

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Marketing: Principles and Perspectives w/ Powerweb, 4/e (Looseleaf)

Bearden, William O  Ingram, Thomas N  LaForge, Raymond W  Bearden, William  Ingram, Thomas  LaForge, Raymond  

McGraw-Hill/Irwin /2003-01-31 Ring-bound / 640 Pages
isbn-10: 0072860588 / isbn-13: 9780072860580
   

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