ISBN 1412980186 books & textbook
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
Bearden, William O. Netemeyer, Richard G. Haws, Kelly
SAGE Publications, Inc /2010-12-10 Hardcover / 624 Pages
isbn-10: 1412980186 / isbn-13: 9781412980180
