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Waiguny, Martin K.J. books & textbook

Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability (European Advertising Academy)

Vignolles, Alexandra  Waiguny, Martin K.J.  

Springer Gabler /2024-08-02 Hardcover / 281 Pages
isbn-10: 3658447125 / isbn-13: 9783658447120
   

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Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms (European Advertising Academy)

Gunina, Daria  Waiguny, Martin K.J.  

Springer /2025-02-25 Hardcover / 222 Pages
isbn-10: 3658439351 / isbn-13: 9783658439354
   

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Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative (European Advertising Academy)

Vignolles, Alexandra  Waiguny, Martin K.J.  

Springer Gabler /2024-04-12 Paperback / 373 Pages
isbn-10: 3658404310 / isbn-13: 9783658404314
   

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Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Waiguny, Martin K.J.  Rosengren, Sara  

Springer Gabler /2022-09-03 Paperback / 364 Pages
isbn-10: 3658322039 / isbn-13: 9783658322038
   

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