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T. C. Melewar books & textbook

Strategic Brand Management in Higher Education (Routledge Studies in Marketing)

Nguyen, Bang  Melewar, T.C  Hemsley-Brown, Jane  

Routledge /2021-09-30 Paperback / 292 Pages
isbn-10: 1032178361 / isbn-13: 9781032178363
   

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Building Corporate Identity, Image and Reputation in the Digital Era (Routledge Studies in Marketing)

Melewar, T C  Dennis, Charles  Foroudi, Pantea  

Routledge /2023-01-09 Paperback / 572 Pages
isbn-10: 0367531240 / isbn-13: 9780367531249
   

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Strategic International Marketing: An Advanced Perspective (2012-01-15)

T.C. Melewar  

Palgrave Macmillan /1708-01-01 Paperback

   

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Facets of Corporate Identity, Communication and Reputation (2008-05-30)

T.C. Melewar  

Routledge; 1 New edition (2008-05-30) / Paperback

   

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International Marketing Strategy By Melewar T C EDT

t-c-melewar  

Fisicalbook /2011-01-01 Paperback

   

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The Emerald Handbook of Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation

Foroudi, Pantea  Nguyen, Bang  Melewar, T. C.  

Emerald Publishing Limited /2022-10-21 Hardcover / 684 Pages
isbn-10: 1800718985 / isbn-13: 9781800718982
   

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The Value of Design in Retail and Branding

Quartier, Katelijn  Petermans, Ann  Melewar, T. C.  Dennis, Charles  

Emerald Publishing /2021-06-10 Hardcover / 256 Pages
isbn-10: 1800715803 / isbn-13: 9781800715806
   

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Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities

Charles Mcintyre  Charles Mcintyre  T. C. Melewar  Charles Dennis  

Emerald Publishing /2016-12-05 Hardcover / 272 Pages
isbn-10: 178635456X / isbn-13: 9781786354563
   

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Place Branding: Connecting Tourist Experiences to Places

Foroudi, Pantea  Mauri, Chiara  Dennis, Charles  Melewar, T C  

Routledge /2019-12-05 Hardcover / 342 Pages
isbn-10: 1472455924 / isbn-13: 9781472455925
   

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Islamic Marketing and Branding: Theory and Practice

Melewar, T. C.  Alwi, S. F. Syed  

Routledge /2017-12-07 Hardcover / 246 Pages
isbn-10: 147244096X / isbn-13: 9781472440969
   

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