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Sheehan, Kim books & textbook

ADVERTISING CAMPAIGNS WORKBOOK

David Koranda  Kim Bartel Sheehan  Harsha Gangadharbatla  

Melvin & Leigh, Publishers /2021-03-01 Paperback / 144 Pages
isbn-10: 1733934448 / isbn-13: 9781733934442
   

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Controversies in Contemporary Advertising

Sheehan, Kim B.  

SAGE Publications, Inc /2013-08-05 Paperback / 336 Pages
isbn-10: 1452261075 / isbn-13: 9781452261072
   

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Principles of Integrated Strategic Communication

Larry Kelley  Kim Bartel Sheehan  Jaesub Lee  

Melvin & Leigh, Publishers /2021-03-18 Paperback / 288 Pages
isbn-10: 1733934480 / isbn-13: 9781733934480
   

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Hitting the Sweet Spot - Again

Kim Bartel Sheehan , Charlie Robertson  

Melvin & Leigh, Publishers /2019-09-01 Paperback / 198 Pages
isbn-10: 1733934405 / isbn-13: 9781733934404
   

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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Morrison, Margaret A.  Haley, Eric E.  Sheehan, Kim B.  Taylor, Ronald E.  

SAGE Publications, Inc /2011-10-31 Paperback / 240 Pages
isbn-10: 1412987245 / isbn-13: 9781412987240
   

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Advertising Media Planning

Kelley, Larry D.  Sheehan, Kim Bartel  Dobias, Lisa  Koranda, David E.  

Routledge /2022-12-30 Paperback / 312 Pages
isbn-10: 1032192151 / isbn-13: 9781032192154
   

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Advertising Campaigns Workbook

Harsha Gangadharbatla  Kim Bartel Sheehan  Dave Koranda  

Melvin & Leigh, Publishers /2017-01-01 Paperback / 144 Pages
isbn-10: 0997308478 / isbn-13: 9780997308471
   

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Advertising Media Planning: A Brand Management Approach

Sheehan, Kim  Kelley, Larry D.  

Routledge /2015-04-10 Paperback / 360 Pages
isbn-10: 0765640902 / isbn-13: 9780765640901
   

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Advertising Management in a Digital Environment

Kelley, Larry D.  Bartel Sheehan, Kim  

Routledge /2021-07-22 Paperback / 202 Pages
isbn-10: 036762074X / isbn-13: 9780367620745
   

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ADVERTISING STRATEGY:360 DEGREE BRAND..

Larry D. Kelley  Kim Bartel Sheehan  

Melvin & Leigh, Publishers /2017T Paperback / 248 Pages
isbn-10: 0997308451 / isbn-13: 9780997308457
   

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