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Riley, Nicola Maria books & textbook

Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Burmann, Christoph  Riley, Nicola-Maria  Halaszovich, Tilo  Schade, Michael  

Springer /2017-05-04 Paperback / 326 Pages
isbn-10: 3658135603 / isbn-13: 9783658135607
   

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Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling

Burmann, Christoph  Riley, Nicola-Maria  Halaszovich, Tilo  Schade, Michael  Klein, Kristina  Piehler, Rico  

Springer Gabler /2023-03-14 Paperback / 325 Pages
isbn-10: 3658401885 / isbn-13: 9783658401887
   

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