Ratneshwar, S. books & textbook
The Why of Consumption (Routledge Interpretive Marketing Research)
Huffman, Cynthia Mick, David Glen Ratneshwar, S.
Routledge /2000-11-16 Paperback / 356 Pages
isbn-10: 0415316170 / isbn-13: 9780415316170
Inside Consumption: Consumer Motives, Goals, and Desires
Mick, David Glen Ratneshwar, S.
Routledge /2005-08-11 Paperback / 378 Pages
isbn-10: 0415341949 / isbn-13: 9780415341943