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Ratchford, Brian T. books & textbook

Marketing Research: Applications and Problems

Jain, Arun K.  Pinson, Christian R. A.  Ratchford, Brian T.  

John Wiley & Sons /1982-01T Paperback / 555 Pages
isbn-10: 0471100811 / isbn-13: 9780471100812
   

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Consumer Search Behavior and its Effect on Markets

Ratchford, Brian T.  

Now Publishers Inc /2009-03-16 Paperback / 88 Pages
isbn-10: 1601982003 / isbn-13: 9781601982001
   

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