Ratchford, Brian T. books & textbook
Marketing Research: Applications and Problems
Jain, Arun K. Pinson, Christian R. A. Ratchford, Brian T.
John Wiley & Sons /1982-01T Paperback / 555 Pages
isbn-10: 0471100811 / isbn-13: 9780471100812
Consumer Search Behavior and its Effect on Markets
Now Publishers Inc /2009-03-16 Paperback / 88 Pages
isbn-10: 1601982003 / isbn-13: 9781601982001