Piirto, Rebecca books & textbook
Beyond Mind Games: The Marketing Power of Psychographics
Amer Demographics Books /1992T Paperback / 272 Pages
isbn-10: 0936889101 / isbn-13: 9780936889108
Capturing Customers : How to Target the Hottest Markets of the '90s
Amer Demographics Books /1992-03-01 Paperback / 192 Pages
isbn-10: 093688911X / isbn-13: 9780936889115