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Patrick Barwise books & textbook

Simply Better: Winning and Keeping Customers by Delivering What Matters Most

Patrick Barwise  Sean Meehan  

Harvard Business Review Press /2004-07T Hardcover / 208 Pages
isbn-10: 0875843980 / isbn-13: 9780875843988
   

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Strategic Decisions

Papadakis, Vassilis  Barwise, Patrick  

Springer /2012-10-12 Paperback / 327 Pages
isbn-10: 1461378400 / isbn-13: 9781461378402
   

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The War Against the BBC: How an Unprecedented Combination of Hostile Forces Is Destroying Britain’s Greatest Cultural Institution... And Why You Should Care

York, Peter  Barwise, Patrick  

Penguin /2021-02-01 Paperback / 528 Pages
isbn-10: 0141989408 / isbn-13: 9780141989402
   

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Television and Its Audience (SAGE Communications in Society series)

Barwise, Patrick  Ehrenberg, Andrew  

SAGE Publications Ltd /1989-01-01 Paperback / 220 Pages
isbn-10: 0803981554 / isbn-13: 9780803981553
   

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Beyond the Familiar: Long-Term Growth through Customer Focus and Innovation

Barwise, Patrick  Meehan, Sean  

Jossey-Bass /2011-04-11 Hardcover / 192 Pages
isbn-10: 0470976314 / isbn-13: 9780470976319
   

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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Thomas Barta (2016-09-22)

Thomas Barta  Patrick Barwise  

McGraw-Hill Education /2016-01-01 Hardcover

   

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Advertising in a Recession: The Benefits of Investing for the Long Term

Patrick Barwise  

World Advertising Research Center /1999-07-01 Paperback / 160 Pages
isbn-10: 1841160431 / isbn-13: 9781841160436
   

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Media (Predictions)

Barwise, Patrick  Hammond, Kathy  

Orion Publishing /1998-04-01 Paperback / 60 Pages
isbn-10: 0297819887 / isbn-13: 9780297819882
   

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Unique Value: The Secret of All Great Business Strategies

Dunham, Andrea  Marcus, Barry  Stevens, Mark  Barwise, Patrick  

Macmillan Pub Co /1993T Hardcover
isbn-10: 0026144913 / isbn-13: 9780026144919
   

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これからの10年はおもしろい―世界の頭脳が近未来を読み解く

Patrick Barwise  

Tankobon Hardcover
isbn-10: 4810426009 / isbn-13: 9784810426007
   

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