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Mowen, John C. books & textbook

The 3M Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

Mowen, John C.  

Springer /2010-12-03 Paperback / 334 Pages
isbn-10: 1441950915 / isbn-13: 9781441950918
   

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The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World

Murnighan, J. Keith  Mowen, John C.  

John Wiley & Sons Inc /2001-10-12 Hardcover / 256 Pages
isbn-10: 0471415766 / isbn-13: 9780471415763
   

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Judgement Calls: Making Good Decisions in Difficult Situations

Mowen, John C.  

Fireside /1994-10-01 Paperback / 304 Pages
isbn-10: 0671898833 / isbn-13: 9780671898830
   

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Consumer Behavior (5th Edition)

Mowen, John C.  Minor, Michael  

Prentice Hall /1997-07-24 Hardcover / 696 Pages
isbn-10: 0137371152 / isbn-13: 9780137371150
   

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Consumer Behavior: A Framework

Mowen, John C.  Minor, Michael  

Prentice Hall /2000-07-20 Paperback / 354 Pages
isbn-10: 0130169722 / isbn-13: 9780130169723
   

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