McCoy, Dr Sean books & textbook
Strategic Marketing 2e: Theory and applications for competitive advantage
Joubert, Prof Pierre Goldman, Prof Michael McCoy, Dr Sean Herbst, Prof Frikkie Jonker, Ms Adri Strydom, Prof Johan Visser, Mr Hennie de Villiers, Mr Kosie Venter, Prof Peet Jansen van Rensburg, Prof Mari
Oxford University Press /2016-01-01 Paperback / 400 Pages
isbn-10: 0199044937 / isbn-13: 9780199044931
